Why I Show Up: A Journey Through the Changing Landscape of Fashion Week

I still remember my very first Fashion Week back in 2011—a time when the industry was a mysterious realm reserved for a select few, and the idea of a “fashion blogger” was nearly inconceivable. Back then, NYFW was a whirlwind of glitz and guarded exclusivity, where getting a simple seat at a show felt like winning the lottery. I had to prove my worth, often resorting to knocking on doors—and sometimes even sneaking in—to capture every breathtaking moment and share it with the world.

Fast forward to today, and the transformation is astounding. New York Fashion Week has evolved into a more inclusive and digitally connected event. Designers are not only more open and welcoming, but they’ve also embraced the influence of digital platforms, acknowledging that creativity and inspiration can come from unexpected sources. This evolution has reshaped the runway into a dynamic conversation between established houses and fresh voices, and it’s a dialogue I’m proud to be a part of.

For years, I dedicated myself to the craft of documenting fashion week—from the intimate backstage hustle to the elaborate street style that paints the city. In the early days, I faced the industry’s skepticism head-on. Editors, invited through traditional publications, held the front row, while the role of the “fashion blogger” was still shrouded in mystery. Critics wondered, “What could a blogger possibly contribute? A selfie? An outfit-of-the-day post?” Their doubts, though disheartening at times, fueled my determination to show up, work hard, and prove that passion and persistence can break down even the highest of barriers.

I worked tirelessly, enduring countless sleepless nights, endless plane rides, and the constant pressure to deliver engaging content. Every run, every fitting, and every uninvited entry into a coveted event was a small victory—a testament to the sweat, blood, and tears that built the foundation of my career. Over time, those early struggles became the stepping stones that not only opened doors for me but also paved the way for a new generation of fashion enthusiasts.

Now, seven or so years later, I still find myself drawn to Fashion Week with an undying passion and a grateful heart. Although I’m sitting this season out due to my pregnancy—with a trusted team member representing me on the ground—the spirit of the experience remains as alive as ever. I can’t help but reflect on the shifts in the industry; many insiders lament that Fashion Week isn’t what it used to be. I’ve heard the familiar refrains: “It’s not as exciting,” “I’m not getting paid, so why bother?” And, admittedly, there have been moments when I’ve shared that sentiment too.

But then I pause, close my eyes, and take a deep breath. I remember the early days—the relentless hustle, the moments of vulnerability, and the countless opportunities seized against all odds. I remember the thrill of finally being seen, of knowing that my work had the power to highlight the beauty and creativity of designers whose visions deserved to be celebrated. I recall the warmth of a smile from a fellow insider who once stood where I did, hungry for acceptance and eager to make their mark on the fashion world.

That is why I show up. It’s not merely about being at the front lines of a glamorous industry; it’s about honoring the journey and recognizing that every door knocked on, every challenge faced, has shaped me into the influencer and storyteller I am today. My role isn’t defined by traditional standards—it’s about capturing and sharing the magic of Fashion Week in a way that inspires others to dream big, to take risks, and to keep pushing forward regardless of the obstacles.

The lessons I’ve learned along the way are invaluable. I’ve witnessed firsthand the power of perseverance and the importance of staying true to one’s vision. I’ve seen how the digital age has democratized fashion, transforming it from an exclusive club into a vibrant community where diverse voices can flourish. And I’ve come to understand that while the external trappings of Fashion Week may change, the heart of the event—the creative energy, the shared passion, and the drive to innovate—remains constant.

For those just starting out in this dazzling, demanding world, I offer a simple piece of advice: don’t be discouraged by the hurdles. Every challenge you face is an opportunity to grow, to learn, and to pave your own way. Remember where you started, and never forget the excitement that brought you to the world of fashion in the first place.

So, even on days when the industry feels overwhelming, when the pace is relentless and the rewards seem elusive, I continue to show up. I do it for the love of fashion, for the thrill of discovery, and for the promise that every new season brings with it endless possibilities. I show up because I believe that, in the end, our stories—marked by resilience, creativity, and unwavering dedication—are what truly inspire the next generation.

I’m excited to see what the future holds for Fashion Week and for all the passionate individuals who, like me, choose to embrace the chaos and beauty of this ever-changing landscape. Let’s keep the conversation going, celebrate our journeys, and continue to prove that, no matter how much things evolve, the spirit of Fashion Week lives on in each of us. What does Fashion Week mean to you? Share your thoughts, and let’s inspire one another to keep showing up.

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